Turning Lemons into Lemonade: Figuratively and Literally



First, the figurative lemon. As mentioned in the last post, I recently became part-owner of VOmax, makers of custom design performance sportswear. When my new business partner, Raj Singh, took ownership at the beginning of the year, the company was dysfunctional. Business was down. Morale was low. 

Our objective: transform the company from dysfunction to excellence. Easy to say, hard to do. But even in dark times, there's usually a bright side - or, in our case, quite a few of them. We promoted excellence in attitude to change our culture. Then, recently, we hired a new graphic artist, Fred Crisp - excellent talent, terrific eye for detailed art/design. And, just last month, we hired an outstanding merchandiser and production manager with lifelong experience in the apparel business and fresh Phd, Charm Rammandala - you bet, he's a charm!

We've also retained a highly talented core of technicians on our factory floor, who expertly put all our products together with loving care. Love makes a family. The new VOmax is our family, and all of us now fully exude, "You've never seen us like this before!" pride.

Now, for the literal lemon and how to turn it into fresh lemonade. Just click this link or picture below for a complete, easy to follow step-by-step picture book recipe that shows how to do that both with the traditional amount of sugar and also with reduced sugar - that's the way I have it now. Great stuff!

 

 


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