Why Breitz! New “6 Feet, Thanks!” Trademark — and What’s Next

There’s nothing more important than being seen on the road.
And clear, respectful driver-facing messaging makes just as much of a difference.

That’s the "why" behind our new “6 Feet, Thanks!®” trademark on all our high-visibility cycling, running, and walking Breitz! wear.

I wear these jerseys every ride, and they’re the only ones I’ve ever worn that consistently get a thumbs-up, wave, friendly honk, or a “Where’d you get that?” from drivers. Even better, as a lifelong cyclist, I notice that most drivers give me more room when I’m kitted up in “6 Feet, Thanks!®” wear.

Our mission now is simple and urgent:

• Spread the message

• Build a movement

• Make roads safer for everyone

Next up: sharing how we’re working with local business and community partners to strengthen personal responsibility and shared accountability — complementing existing laws and encouraging practical behaviors to reduce crashes.

Move vigorously. Move safely.
— Bruce