Welcome to Breitz!® Wear — built by a rider solving a real problem.
Founded by Bruce Tretter, a lifelong cyclist and safety advocate, Breitz!® Wear is designed to make cyclists, runners, pedestrians, and rollers more visible — and more respected — on the road.
“6 Feet, Thanks!”® is more than a message. It’s a movement.
Breitz!® promotes mutual respect between drivers and vulnerable road users by making safe passing distance visible, clear, and human.
Drivers often respond to “6 Feet, Thanks!”® with a thumbs-up, a wave, or the question:
“Where’d you get that shirt?”
Join us.
Run. Walk. Pedal. Roll.
Help make roads safer for all — one bright, bold step at a time.
Be Breitz! Be Seen! Be Safe!
Rubber on Road Blog
Recent posts
2026 NC BikeWalk Transportation Summit: Safety Starts with Learning
What did we learn at the 2026 NC BikeWalk Transportation Summit? Safer transportation starts with understanding problems—and using what we learn to resolve them.
Ride to Remember 2026: Fallen, But Not Forgotten
More than 300 riders came together for the 15th Anniversary Ride to Remember—honoring police, fire and corrections officers fallen in service.
Why Breitz! New “6 Feet, Thanks!” Trademark — and What’s Next
Visibility isn’t just about standing out; it’s about creating a shared language on the road. With Breitz!’s registered “6 Feet, Thanks!®” gear, we’re turning a simple message into a movement that h...