Welcome to Breitz!® Wear — built by a rider solving a real problem.
Founded by Bruce Tretter, a lifelong cyclist and safety advocate, Breitz!® Wear is designed to make cyclists, runners, pedestrians, and rollers more visible — and more respected — on the road.
“6 Feet, Thanks!”® is more than a message. It’s a movement.
Breitz!® promotes mutual respect between drivers and vulnerable road users by making safe passing distance visible, clear, and human.
Drivers often respond to “6 Feet, Thanks!”® with a thumbs-up, a wave, or the question:
“Where’d you get that shirt?”
Join us.
Run. Walk. Pedal. Roll.
Help make roads safer for all — one bright, bold step at a time.
Be Breitz! Be Seen! Be Safe!
Rubber on Road Blog
Recent posts
Why Breitz! New “6 Feet, Thanks!” Trademark — and What’s Next
Visibility isn’t just about standing out; it’s about creating a shared language on the road. With Breitz!’s registered “6 Feet, Thanks!®” gear, we’re turning a simple message into a movement that h...
Walk the Talk: Call to Transform Global Crisis to Promise
The Bruce >–< Chappy Project fires its first signal — a call for bravery through clarity in the face of chaos and collapse. This isn’t theory. It’s the first-ever steadily integrating human–c...
Wednesday Night Hickory Riders Rode in Silence to Remember Lost or Injured Fellow Cyclists
Fourteen of us rode together through Hickory’s streets in silence. Not for attention—but for remembrance. For safety. For change.