Welcome to Breitz! Wear, designed by a real rider with a real rider problem. Founded by Bruce Tretter, a lifelong cyclist and safety enthusiast, Breitz! Wear’s mission is to revolutionize cycling apparel with a simple yet powerful message: Move 6 feet over!
Inspired by the social distancing guidelines of the pandemic, Bruce recognized the opportunity to translate this concept into a tangible form of road safety awareness. By incorporating the message onto the back of brightly colored shirts, we are telling drivers to give cyclists the space they need to ride safely.
We believe that wearing our gear is more than just a fashion statement — it’s a movement toward safer roads for cyclists everywhere. We hope you’ll join us as we pedal toward spreading the message: 6 feet, thanks!
Rubber on Road Blog
Recent posts
NC State Legislature Follow-Up: Conover "5 Points" and Hickory City Walk/4th St. Intersections
NC State Senator Mark Hollo has secured state funding to make a major Conover intersection safer and has offered to meet Hickory and NCDOT officials to consolidate plans to make the 4th St./City Wa...
Successful BikeWalkNC State Legislature Lobby Day Regarding Active Transportation Priorities
Had successful face-to-face meetings with NC state legislators and staff in Raleigh as a BikeWalkNC board member to start to establish a working relationship regarding active transportation access ...
National Bike Month Events and Making Roads Safer with Breitz! Wear
Here are National Bike Month - and more - listed events and a video showing how hi-viz, driver respectful Breitz! wear can improve road safety for all.