Rubber on Road

Something Different, Part 1: Getting Out of a Rut

Something Different, Part 1: Getting Out of a Rut
Getting out of a rut requires waking up and acknowledging the need to change a certain behavior pattern, making one deliberate change and keeping the change drive alive.

Why I'm Investing Foot-On-Gas in Breitz!

Why I'm Investing Foot-On-Gas in Breitz!
Traffic accident rates are only rising. I've invested foot-on-gas in Breitz! "Be bright, be seen!" performance to help drivers see road athletes/enthusiasts and make our streets safer for all.,

Breitz!: More Than a Brand; It's About Connecting With You To Make Streets Safe For All

Breitz!: More Than a Brand; It's About Connecting With You To Make Streets Safe For All
The Breitz! story is about connecting with YOU to improve street safety for ALL.

Vera Guitars Plus Wray Ward and What That Means For Breitz!

Vera Guitars Plus Wray Ward and What That Means For Breitz!
Seeing what Wray Ward is doing for Vera Guitars is strong evidence that Wray Ward can help Breitz! explode into the cycling and run wear market and help make our streets safer for all.

Breitz! Teaming With Wray Ward Marketing Pros

Breitz! Teaming With Wray Ward Marketing Pros
Breitz! is teaming with Charlotte-based Wray Ward to promote "6 Feet, Thanks!" cycling/run performance wear and improve road safety for all.

Holiday Discount to Help Drivers See Your Loved Cyclist

Holiday Discount to Help Drivers See Your Loved Cyclist
Make your loved cyclist highly visible to drivers with Breitz! bright, bold "6 feet, Thanks!" cycling wear.

Culture and Behavior Change Initiatives In Hickory to Improve Road Safety For All

Culture and Behavior Change Initiatives In Hickory to Improve Road Safety For All
Road accidents in all forms have only increased in recent years. Hickory, NC, has two initiatives in works designed to changing road behavior and culture to make roads safer for all.

Road Behavior Change Urgency Example: Hickory Area Cyclist Hit and Run Accident

Road Behavior Change Urgency Example: Hickory Area Cyclist Hit and Run Accident
A recent hit-and-run driver-on-cyclist accident is an example of increased traffic accident rates and urgent need for accident reducing road behavior change.

Local Evidence Points at The Urgent Need to Transform Road Behavior

Local Evidence Points at The Urgent Need to Transform Road Behavior
A recent local Hickory, NC, car-on-car accident is just one of the growing number of traffic accident examples that point to the urgent need to transform behavior among all road users.

Urgent Need to Improve Road Safety: BikeWalk North Carolina at NC State Fair and Sustain Charlotte's Biketoberfest

Urgent Need to Improve Road Safety: BikeWalk North Carolina at NC State Fair and Sustain Charlotte's Biketoberfest
Lots of positive take aways about the urgent need to improve traffic safety from BikeWalk North Carolina at North Carolina State Fair 2023 and AARP at Sustain Charlotte's Biketoberfest

Appreciating My Cycling Buds Off The Bike - Charlie's "On Golden Pond"

Appreciating My Cycling Buds Off The Bike - Charlie's "On Golden Pond"
Always great learning more about my cycling buds off the bike, like seeing my good friend Charlie as Norman Thayer in "On Golden Pond".

Fun and Purposeful BikeWalk North Carolina Bike Summit

Fun and Purposeful BikeWalk North Carolina Bike Summit
Glad I attended and learned a lot at fun and purposeful BikeWalkNC Bike Summit.