Really? Cycling and run wear that could save your life?
Yes.
First, the problem - and look at it from your point of view as a driver. Think of how many times you've swerved at the last second to avoid hitting a walker, runner or cyclist because they blended in with the road or the background. You're not alone. Drivers say the primary reason they collide with pedestrians, runners or cyclists is that they can't see them. Turning that around is exactly "why Breitz!".
As a brand, Breitz! makes bright, bold cycling/walk/run wear to help your loved ones, you - and me - be seen better by drivers as cost-effectively as possible. Regarding cost-effective, please use "B2025" at checkout to kickstart a safe 2025 on the road with a 25% discount on the Breitz! "6 Feet, Thanks!" wear you see below.
But Breitz! is more than a business. It's a civically engaged effort working with local government and businesses as well as non-profit and community organizations to improve road safety for all starting in Hickory, NC.
Identifying the problem is always step 1, and I'll provide road safety problem details in the next post. Yes, both launching a new business and improving road safety are steep climbs,...
...but the alternative - the dangers you and I experience on our roads both behind the wheel and as road athletes/enthusiasts everyday - is unacceptable.
Next post: US Traffic Crash Data and What It Means for Pedestrians and Cyclists