
Welcome to Breitz! Wear, designed by a real rider with a real rider problem. Founded by Bruce Tretter, a lifelong cyclist and safety enthusiast, Breitz! Wear’s mission is to revolutionize cycling apparel with a simple yet powerful message: Move 6 feet over!
Inspired by the social distancing guidelines of the pandemic, Bruce recognized the opportunity to translate this concept into a tangible form of road safety awareness. By incorporating the message onto the back of brightly colored shirts, we are telling drivers to give cyclists the space they need to ride safely.
We believe that wearing our gear is more than just a fashion statement — it’s a movement toward safer roads for cyclists everywhere. We hope you’ll join us as we pedal toward spreading the message: 6 feet, thanks!
Rubber on Road Blog
Recent posts

Favorite Sea Otter 2025 Bike Safety Products, Part 1: Radian's Wingman
Radian's Wingman, featured at Sea Otter Classic 2025, is an innovative seat post-mounted device that makes cars with active electronic object-detection devices respond to a Wingman-equipped bicycle...

Why Breitz! to Sea Otter Classic 2025 Bike Fest
My intention at Sea Otter Classic 2025 bike festival: promote Breitz! "Be bright, be seen!" cycling wear to riders, connect with cycling industry leaders about how improving road safety can get mor...

Steep Climb: Lobbying Congress in the Face of Deep Cuts to Pedestrian and Bike Projects
Talk about challenges; Our North Carolina/BikeWalkNC team advocated for improved active transportation infrastructure during the March 12 League of American Bicyclists National Summit Lobby Day, th...