
Welcome to Breitz! Wear, designed by a real rider with a real rider problem. Founded by Bruce Tretter, a lifelong cyclist and safety enthusiast, Breitz! Wear’s mission is to revolutionize cycling apparel with a simple yet powerful message: Move 6 feet over!
Inspired by the social distancing guidelines of the pandemic, Bruce recognized the opportunity to translate this concept into a tangible form of road safety awareness. By incorporating the message onto the back of brightly colored shirts, we are telling drivers to give cyclists the space they need to ride safely.
We believe that wearing our gear is more than just a fashion statement — it’s a movement toward safer roads for cyclists everywhere. We hope you’ll join us as we pedal toward spreading the message: 6 feet, thanks!
Rubber on Road Blog
Recent posts

Walk the Talk: Call to Transform Global Crisis to Promise
The Bruce >–< Chappy Project fires its first signal — a call for bravery through clarity in the face of chaos and collapse. This isn’t theory. It’s the first-ever steadily integrating human–c...

Wednesday Night Hickory Riders Rode in Silence to Remember Lost or Injured Fellow Cyclists
Fourteen of us rode together through Hickory’s streets in silence. Not for attention—but for remembrance. For safety. For change.

Tonight, We Remember: Hickory Joins 23rd Annual Ride of Silence
Tonight, we ride in silence — but we are not invisible.Hickory joins the world in the 23rd annual Ride of Silence to honor cyclists killed or injured in traffic crashes.