Rubber on Road

First, The Problem: Hickory's 2024 PeopleForBikes Ranking is a Call to Action

First, The Problem: Hickory's 2024 PeopleForBikes Ranking is a Call to Action
Hickory, North Carolina, continues to rate low in PeopleForBIkes safe biking city ratings. That's the problem. Next post: solutions in place and more we're pursuing to make our roads safe of all.

Big Smiles at Hickory Bike Safety Rodeo 2024

Big Smiles at Hickory Bike Safety Rodeo 2024
Terrific Bike Safety Rodeo 2024 with lots of kids on bikes and great safe streets for all leadership by Hickory Park, Rec. & Sports Tourism, Hickory Police Department, Hickory Velo Club and Hub & Spokes e-bike rentals.

How Breitz! Is Responding to the US Traffic Crash Crisis

How Breitz! Is Responding to the US Traffic Crash Crisis
Breitz! is responding to our current US traffic crash crisis by both making bright, bold "Help drivers see you" cycling and run wear and organizing a community and business-led Safe Streets For All effort in Hickory, NC, designed to promote individual responsibility and mutual accountability for all road users.

Honoring Bentonville Bike Fest 2024 with Breitz! "Rollback" Sale

Honoring Bentonville Bike Fest 2024 with Breitz! "Rollback" Sale
Offering a Walmart-like Bentonville Bike Fest 2024 price rollback on Breitz! "6 Feet, Thanks!" cycling and run wear and will attend this week's Bike Fest 2024 to build on positive outdoor industry response to a community/business-led Safe Streets For All effort first pitched at Sea Otter Classic 2023.

2024 Hickory Ride Of Silence Photos

2024 Hickory Ride Of Silence Photos
Photos of our Hickory Velo Club Ride of Silence ride last night with enthusiastic Hickory Police support.

Hickory Velo Club Ride of Silence Participation

Hickory Velo Club Ride of Silence Participation
The Hickory Velo Club will join the 22nd annual international Ride of Silence today, Wednesday, May 15th, to commemorate cyclists killed or injured in crashes with motor vehicles.

What's the Link Between a Theatrical Play and Performance Wear?

What's the Link Between a Theatrical Play and Performance Wear?
Both the play "Barbecue" and Breitz! performance wear are disruptive, use wit to engage their audience and send the same "we need each other to stay alive" message.

Something Different, Part 1: Getting Out of a Rut

Something Different, Part 1: Getting Out of a Rut
Getting out of a rut requires waking up and acknowledging the need to change a certain behavior pattern, making one deliberate change and keeping the change drive alive.

Culture and Behavior Change Initiatives In Hickory to Improve Road Safety For All

Culture and Behavior Change Initiatives In Hickory to Improve Road Safety For All
Road accidents in all forms have only increased in recent years. Hickory, NC, has two initiatives in works designed to changing road behavior and culture to make roads safer for all.

Road Behavior Change Urgency Example: Hickory Area Cyclist Hit and Run Accident

Road Behavior Change Urgency Example: Hickory Area Cyclist Hit and Run Accident
A recent hit-and-run driver-on-cyclist accident is an example of increased traffic accident rates and urgent need for accident reducing road behavior change.

Local Evidence Points at The Urgent Need to Transform Road Behavior

Local Evidence Points at The Urgent Need to Transform Road Behavior
A recent local Hickory, NC, car-on-car accident is just one of the growing number of traffic accident examples that point to the urgent need to transform behavior among all road users.