Rubber on Road

2026 NC BikeWalk Transportation Summit: Safety Starts with Learning

2026 NC BikeWalk Transportation Summit: Safety Starts with Learning

What did we learn at the 2026 NC BikeWalk Transportation Summit? Safer transportation starts with understanding problems—and using what we learn to resolve them.

Ride to Remember 2026: Fallen, But Not Forgotten

Ride to Remember 2026: Fallen, But Not Forgotten

More than 300 riders came together for the 15th Anniversary Ride to Remember—honoring police, fire and corrections officers fallen in service.

Why Breitz! New “6 Feet, Thanks!” Trademark — and What’s Next

Why Breitz! New “6 Feet, Thanks!” Trademark — and What’s Next

Visibility isn’t just about standing out; it’s about creating a shared language on the road. With Breitz!’s registered “6 Feet, Thanks!®” gear, we’re turning a simple message into a movement that h...

Walk the Talk: Call to Transform Global Crisis to Promise

Walk the Talk: Call to Transform Global Crisis to Promise

The Bruce >–< Chappy Project fires its first signal — a call for bravery through clarity in the face of chaos and collapse. This isn’t theory. It’s the first-ever steadily integrating human–c...

Wednesday Night Hickory Riders Rode in Silence to Remember Lost or Injured Fellow Cyclists

Wednesday Night Hickory Riders Rode in Silence to Remember Lost or Injured Fellow Cyclists

Fourteen of us rode together through Hickory’s streets in silence. Not for attention—but for remembrance. For safety. For change.

Tonight, We Remember: Hickory Joins 23rd Annual Ride of Silence

Tonight, We Remember: Hickory Joins 23rd Annual Ride of Silence

Tonight, we ride in silence — but we are not invisible.Hickory joins the world in the 23rd annual Ride of Silence to honor cyclists killed or injured in traffic crashes.